Insights
What buyers ask,
and who gets to answer.
Working notes on social search, intent and creator measurement — from the team building the Answerz engine.
Measurement
What is Share of Search — and why does it predict sales?
The single most reliable leading indicator marketers have, why it works, and the number it can't tell you.
Guest · AI SearchYouTube Is an Answer Engine. But Most Brands Are Still Using It as a Showreel
LLMs don't watch your videos — they read them. What 100 million AI citations reveal about why views don't matter, chapters do, and creator partnerships are now a search asset.